This book explains why people give ineffectively and show what can be done to change that. Donors give billions of dollars to charity every year, but only a small fraction of that money goes to the most effective charities. In the first part of the book, we give a psychological explanation of why that is, based on recent research. We show that there is a range of obstacles to effective giving, from misconceptions to cognitive biases to preferences for emotionally appealing but ineffective charities. In the second part of the book, we develop strategies for overcoming those obstacles, to make people give more effectively.

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